Most investors are familiar with publicly available investments such as stocks, bonds, mutual funds, and exchange traded funds (ETFs). An alternative investment, including private markets, is essentially a financial asset that does not fit into one of the conventional categories.
Alternative assets can:
Help reduce volatility
Provide diversification
Often offer low correlation to traditional investments
Provide exposure to private equity, credit, and real estate among others
Alternative investments are not typically available in conventional, retail investment accounts, but they can be incorporated into a managed investment account, tactical portfolio, or in a stand-alone account with an advisor. Below is a simplified comparison between public investments and alternative investments.
Funds that make direct loans to private companies to help support their growth. Public companies can issue corporate bonds to raise capital necessary to grow their business, while private firms would traditionally take a bank loan. Increased regulation has led banks to offer fewer loans to private companies. Alternative asset managers are filling this void by making direct loans to these private companies providing them with capital and an opportunity to grow.
Funds that invest in a portfolio of private companies before they go public. With companies staying private longer, private equity funds provide exposure to these private companies early in their lifecycle.
Private Real Estate offers investors access to institutional quality real estate and can strategically invest in sectors believed to be appropriately positioned for today’s real estate environment. For example, real estate sponsors may strategically focus on data centers, multi-family housing, and industrial logistic warehouses. Private real estate funds typically own the underlying properties while public real estate funds normally own the publicly traded stocks of real estate companies.

Alternative investments have become increasingly popular in institutional portfolios, including endowments, pension plans, helping to validate their reputation and standing as a viable investment choice.

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